In early March, JFR Studio hosted a groupof 20 designers at the newly renovated Shanghai design office. 

Initiated by Ms.Zhang Yingping of CIID Ningbo and sponsored by CIMIC, a tour throughout Shanghai was organized where the team visited a series of destinations duringthe week-long event. 

As one of the highlights of the tour, acasual yet informative design seminar was scheduled at the multimediaconference facility at JFR Studio. Founded back in 2013, the reputable designpractice has accomplished numerous international and local commercial designprojects recognized at a global scale. 

Mr. Jeffrey Zee, the founder of JFR Studio, shared valuable insights and processes behind a few renowned hospitality and retail projects. Topics such as design/constructiontechnologies, brand identity, sensory experiences and   environmental awareness were discussedduring the hour-long session.

Through this exchange opportunity, JFRStudio and every participant all agreed and recognized that more effort andawareness is required for building a better future for our society.