Company Profile

Founded by Jeffrey Zee in 2013, JFR Studiois an inter-disciplinary design office comprises of a group of energetic and creative design professionals based in Shanghai.

The boutique studio mainly engages in interior design, space planning, brand building and consulting services in the fields of commercial, hospitality and entertainment. Since its establishment, the company has completed well over hundreds of projects throughout mainland China and overseas. These projects range from high-end clubhouses, restaurants, brand exhibition halls, show flats, bars and nightclubs, brand flagship stores, boutique hotels etc. The client list includes famous domestic and international retail and hospitality groups.

JFR Studio has been recognized by numerous prestigious international accolades* spanning various project typologies. While we continue to push beyond the boundaries of conventional design methodologies, our professional team assists our clients from brand positioning, integration of resources, exploring effective business models, andultimately throughoutdesign concept and implementation.

*These include the FX InternationalInterior Design Awards(2022), the DNA Paris Design Awards(2022), the German Design Award (2022), the MUSE Award(2021), the German Design Award (2022), the Taiwan Interior Design Award(2021), the Architecture MasterPrize(2021), the A’Design Award,(2020), the FRAME Award(2019), the IDA International Design Awards(2019), the China International Space Design Competition(2018), IDEA TOPS Award(2017), Successful Design Award(2016), and Golden PinAward(2014) etc..


Jeffrey Zee

Master of Architecture, MIT

B.S. in civil engineering, Columbia University

LEED AP- U.S. Green Building Council

Jeffrey’s expertise is in adapting international advanced design concepts to local needs, meanwhile, pursuing design quality and innovation in every project.

Since the inception of JFR Studio, he led his team to complete over 100 projects for well-known companies at home and abroad, including high-end entertainment spaces, restaurants, brand showrooms, flagship stores, hotels, etc. These projects were honored with an array of awards such as the IDA International Design Awards, the A’Design Award, the FRAME Award, the China International Space Design Competition, and the Successful Design Awards.

Toby Tu
Senior Designer / PM
Kevin Liu
Senior Designer / PM